DISCUSSES THE USE OF ALTERNATIVE TOBACCO PRODUCTS AMONGST THE YOUTH

Respond to the fellow students’ posts in a substantive manner. Some ways to do this include the following, though you may choose a different approach, providing your response is substantive:

Agree or disagree with your classmate’s position. Defend your position by using information from the week’s readings or examples from current events.

 

  1. When it comes to research within that of business, science and beyond, there are many techniques and tools used to accurately depict certain facets of data as well as the specific idea of what Is studied and why. We see that measurement scales help depict the types and quantifiable nature of data in regards to numerical specific information. With this post we were asked to find an article utilizing the scholarly research method that helps depict the use of this information. I will discuss this topic further and introduce the article I have chosen.

(Here is my article in APA format)

 

“Corporate communications [electronic resource] : an international journal.

Volume 12, \ Number 4, Corporate and organizational marketing. (2007). Retrieved September 26, 2014, from Ashford University Library E book Collection (aul.10211634).”

This article is used to help depict the communication processes and techniques used in corporate. We see that as a globalized society these methods are critical and they are ever changing based on the technology that is also ever changing. When companies use specific tools, we see there’s a concise process for measuring these events as well as the effectiveness of such tools within. The research process is the same in that a very specific list and concise data must be depicted. Within this article we see that measurement scales were used to show how corporate communication is measured within that of its use and the processes of cost versus monetary purposes. Within this we see that the telecommunication services that companies use are dramatically changing. We se that through statistical data, the way this service works is going down in price as well an increase in reliability. The data in this, which was my cause for choosing this article shows the spread of use across the gambit of business and society alike. We see that through Internet and beyond, 70 percent of the world has access to Internet and companies in the corporate paradigm are helping spread this ability for people to connect with each other and even the companies promoting this societal advantage. A simple way to look at this is by seeing how quantifiable data is within the realm of business, science and all the objectives in between. When it comes to understanding this we see this article discusses the survey technique to get an idea from the internal and external stimuli affecting business. Companies who sell communication and use it are often inundated with this method to show effectiveness of tools. When it comes to corporate communication, this idea is one in the same. We see that this type of data is critical in showing specific data rather than words on a piece of paper.

Class,

Within this post, we see that there’s a direct correlation within the scientific method and that used within data analysis within the business world alike. The use of quantifiable tools is critical through seeing how tis information can specifically affect both business and the very diverse scientific protocols within understanding data collection. We see that a direct view of data is visible within measurement scales and surveys. I feel that this method is critical in that like this specific scholarly source, “seeing is believing”. Having direct and very concise data helps fundamentally stabilize accurate and effective data. Please let me know what you think about my post. I look forward to hearing from you. I want to start a debate and really want to hear if you agree or disagree with me. It’s what many would call, the purpose of good business.

 

 

Respectfully,

Flory Seidel

References

Landrum, R. E. (2014). Research methods for business: Tools and

applications. SanDiego, CA: Bridgepoint Education, Inc.

Corporate communications [electronic resource] : an international journal. Volume 12,

 

Number 4, Corporate and organizational marketing. (2007). Retrieved September

 

26, 2014, from Ashford University Library E book Collection (aul.10211634).

 

  1. Research Study

The research study I chose used a customer satisfaction survey implemented by health care regulators to assess the level of total quality management.  The aim was to determine the quality of service provided by the staff of a regulatory agency, to collect information on provider needs and expectations, to identify potential problems that need attention, and to make changes to improve regulatory services.  (Andrzejewski & Lagua, 1997).

Methods

Healthcare providers were surveyed using a customer satisfaction questionnaire developed by a team of providers and research consultants.  The questionnaire contains 20 declarative statements that fit into six quality measures: domains: proficiency, judgment, responsiveness, communication, accommodation, and relevance.  A 10% level of dissatisfaction was used as the minimum acceptable performance standard.  (Andrzejewski & Lagua, 1997).

According to Andrzejewski & Lagua (1997),

 

A five-point Likert scaling procedure was used, creating a bipolar continuum in which the low end of the scale represents a negative response and the high end, a positive response. The respondent was presented with each statement and asked to indicate the degree of his or her opinion by marking a score of 1 to 5, as follows: “strongly disagree” (1), “disagree” (2), “neutral” or “no opinion” (3), “agree” (4), or “strongly agree” (5). Blank spaces for written comments were provided at the end of each statement.  (para 15).

Results

324 facilities received the customer satisfaction survey, and a total of 183 facilities responded, which is a 56% response rate and is above the 50% that is considered adequate for analysis.  (Andrzejewski & Lagua, 1997).

“The response rate by type of provider ranged from 40% to 75%. Nursing homes had a response rate of 75%, followed by 62% for hospitals, 48% for clinics and health maintenance organizations, and 40% for home care agencies. Fewer contacts between agencies in the latter two groups and regulatory staff may have influenced the low survey returns.” (Andrzejewski & Lagua, 1997, para 18).

 

Conclusions

In my opinion, the five-point Likert scaling procedure was appropriate for the research study.  This scale allowed respondents to identify the degree of his or her option using a scoring system of 1 to 5.  The blank spaces for the option of leaving written comments allow the respondent to write down any further thoughts or opinions that may not be addressed by the scale.

The questionnaire that contains 20 declarative statements which feed into six quality measures: domains: proficiency, judgment, responsiveness, communication, accommodation, and relevance allow the researcher to measure these key areas of service.  The survey will help identify key areas for improvement that are necessary for adopting TQM.

 

Reference

Andrzejewski, N., & Lagua, R. T. (1997). Use of a customer satisfaction survey by health care regulators: A tool for total quality management. Public Health Reports, 112(3), 206-10; discussion 211. Retrieved from http://search.proquest.com/docview/230150773?accountid=32521

  1. Find a scholarly research study from the Ashford University Library that uses surveys or interviews for data collection. Also read this week’s lecture before submitting your post. Cite the paper in APA format.

In your post:

  • Tell us what kind of survey or interview the study uses (e.g., self-administered interviewing, face-to-face interviewing, phone interviewing, etc.)
  • Determine whether you think the chosen type of survey or interview was a good choice for the research.
  • Explain how the chosen method compares to other types of surveys and interviews.

Dr. Smith and my fellow classmates,

When it comes to gathering information, there are many methods in which scientists and companies use to collect data. We have seen measurement scales through the quantifiable and misunderstood, now looking at information through word of mouth is the next step in this data collection process. Within this post we were asked to also choose an article through the scholarly resources awarded to us with the Ashford University Library. I chose an article that uses surveys or interviews for data and will fundamentally depict this resource within this article.

(Here is my article in APA format)

Urich Fitzgerald, T. (2013). BUSINESS ORGANIZATIONS IN THE 21ST CENTURY:

A LOOK AT NEW LEGAL FORMS FOR BUSINESS THAT ENHANCE

SOCIAL ENTERPRISE. Retrieved September 27, 2014, from Southern Law

Journal (91024537).

Business organizations are changing as quickly as the principles in our culture and technology do on what seems to be a second to second basis. We see that this article uses interviews. There are many types however this one specifically uses a face to face depiction discussion what business organizations are and what they will become from now into the future. It’s an analysis to a scholarly professional from upper level management. When discussion this topic, I feel that the type of survey and interview used was paramount in this article. For example, this article was utilized effectively in that it’s best to describe the topic from a face-to-face interaction from upper level management to a person within the field trying to learn this topic from a very important and critical perspective within business. Have you ever heard the old adage, “hear it from the horses mouth?” This is the purpose of interviews in that you can disregard speculation with direct facts from those who control or know a given topic best depending on the given industry or field. Within the realm of business, this is a very important paradigm for organizational structure and management within. As we can see, this was indeed the best if not only type of informational gathering interview needed, much like that of science. When looking at the other forms of interviewing techniques: (self-administered interviewing, face-to-face interviewing, phone interviewing, etc.) they would be appropriate to an extent, however, they are not as direct and efficient. When looking at interviews through the medium of technology, much of the information sent across the paths of communication, much of the data is lost. As we can see, much of the information through communication is lost in that much of the information sent is through body language. This is important in that police often utilize information to help convey fact versus fiction and all the details in between.

Class,

As always, I look forward to your replies. We see that the methods of interviewing are common practice in trying to gather and obtain information within the realm of science methods and business tools to fundamentally understand given topic and all the information within the complex dichotomy that lays within the many topics. What do you feel about interviews in regards to the data being accurate as well as the person being interviewed and their given integrity? What is good and bad about interviews as a whole?

Respectfully,

Flory Seidel

 

References 

Urich Fitzgerald, T. (2013). BUSINESS ORGANIZATIONS IN THE 21ST CENTURY:

 

A LOOK AT NEW LEGAL FORMS FOR BUSINESS THAT ENHANCE

 

SOCIAL ENTERPRISE. Retrieved September 27, 2014, from Southern Law

 

Journal (91024537).

Landrum, R. E. (2014). Research methods for business: Tools and

applications. SanDiego, CA: Bridgepoint Education, Inc.

 

  1. Research Article

The article I chose discusses the use of alternative tobacco products amongst the youth in Argentina.  27 schools were administered the survey in 2004.  The goal was to select a sample that is representative of the population by having a sample of schools with about 1000 eight grade students from various geographic regions.  Of the 27 schools, 3 were private.  There were some incentives provided to the schools in form of supplies and training for participation.  (Alderete, Kaplan, Gregorich, & Pérez-Stable, 2010).

Type of survey the study used

The method used in this study is a self-administered interview.  Alderete, Kaplan, Gregorich, & Pérez-Stable (2010) stated,

Smoking behavior questions included age at smoking initiation, number of cigarettes smoked in the lifetime, in the past 30 days, and in the past week, how many days in the past month and past week respondents smoked. Respondents were considered ever smokers if they tried at least a cigarette puff in their lifetime and never smokers had not tried even one puff. Current smokers were defined as having smoked at least one whole cigarette in their lifetime and at least one puff in the previous 30 days. Established smokers were defined as current smokers who had smoked at least 100 cigarettes in their lifetime. Use of tobacco products other than cigarettes was ascertained by asking students if they had ever smoked hand-rolled cigarettes, cigars, or pipes. We also asked whether respondents had used tobacco leafs for chewing.  (para 7).

Evaluation of the type of interview used

In my opinion, the self-administered interview utilized was effective for the purpose of the survey.  The benefits of self-administered surveys are that respondents can answer at their convenience, avoids the need to set up interview appointments, the interviewer is not present to skew the response, and its low cost makes it an economical method of surveying large samples.  Some of the drawbacks however, include potential low response rate, the intended participant may not be the one who actually completed the survey, and the potential for the underaged to gain access to the survey.  Using the self-administered interview, it was found that the prevalence of alternative tobacco product use was 24.1%; 15.3% of youth used hand-rolled cigarettes, 7.8% smoked cigars, 2.3% chewed tobacco leaf and 1.6% smoked pipe.  (Alderete, Kaplan, Gregorich, & Pérez-Stable, 2010).

 

How the chosen method compares to other types of surveys and interviews

 

Beside self-administered interviews, face-to-face interviews and telephone interviews, there are other communication forms such as e-mail that opens up new ways to gather qualitative data.  (Raymond, 2006).

For face-to-face interviews, it is preferred when social cues of the interviewee are important the interviewer, there is sufficient time and resources for the interviewer to travel to meet the interviewee, and when standardization is of concern.  (Raymond, 2006).

Telephone interviews for collecting information are preferred when: social cues of the interviewee are less or not important for the interviewer, the interviewer has limited budget and time for travelling, standardization is not important, and some anonymity is requested.  (Raymond, 2006).

Using e-mail interviews for collecting information is preferred when social cues of the interviewee are not important for the interviewer, the interviewer has limited budget and time for travelling, standardization is not important, and some anonymity is requested, both the interviewer and the interviewee are competent enough in type writing and using (and have access to) computers, and when it is necessary that the interviewee takes time to respond to the developing dialogue.  (Raymond, 2006).

 

Reference

Alderete, E., Kaplan, C. P., Gregorich, S. E., & Pérez-Stable, E.,J. (2010). Use of alternative tobacco products in multiethnic youth from jujuy, argentina. Journal of Environmental and Public Health, , 795265. Retrieved from http://search.proquest.com/docview/856025645?accountid=32521

 

Opdenakker, Raymond (2006, August). Advantages and Disadvantages of Four Interview Techniques in Qualitative Research [44 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 7(4), Art. 11, http://nbn-resolving.de/urn:nbn:de:0114-fqs0604118 .

“Get 15% discount on your first 3 orders with us”
Use the following coupon
FIRST15

Order Now