The following outcomes are assessed in this Assignment:

MT219-5: Apply promotion and price Marketing Mix elements to a product or service.

GEL- 1.3: Demonstrate college-level communication through the oral delivery of original materials in Standard English.

PC-2.3: Demonstrate integrity through the application of relevant codes of conduct and social responsibility within one’s profession.

Introduction:

Promotion and pricing of a product or service involves consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You read about promotion and pricing (two of the 4 P’s of the marketing mix) and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter 3 and had an opportunity to discuss these topics in the Discussion. In this Assessment you will apply these concepts to a real-world company scenario. In addition you will add audio to your presentation which speaks to the audience specified in the scenario. Being able to prepare a professional audio visual presentation is an important career skill and can be added to your resume once you have become proficient.

Read the scenario below and address all the checklist items.

Scenario:

A start-up company, Korwin Pharmaceuticals is a United States (U.S.) pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.

Recently Korwin Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U. S. Food and Drug Administration.

In order to respond to the projected rapid growth of the firm, they are going to be hiring an additional 100 employees in the next two months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product.

They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle-class in the U.S. and other consumers and client companies abroad.

As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.

Checklist:

1. Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
2. Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using 3 different types of advertising.
3. Provide a public relations strategy to promote the new product line while considering the social responsibility involved.
4. Prepare 1 tool each for consumer sales promotion, personal selling, and social media.
5. Describe how the AIDA concept stages are to be addressed.
6. Explain three (3) possible pricing strategies and any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products.
7. Explain how you will determine a profit has been realized based on your pricing objectives.

Your PowerPoint presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise. There should be no more than one or two short citations with accompanying references in the presentation. Each slide should have no more than four (4) or five (5) bulleted talking points with the accompanying audio notes located below each slide.

For the audio portion use your microphone either built into your computer in most cases or, alternatively, your microphone headset you purchased. Make sure that the audio portion is clear, speaks to the slides’ bulleted points and addresses the specific audience for which it is intended.

Access the rubric.

Submit the minimum 10-slide PowerPoint® presentation with audio and audio notes below each slide and an additional title and reference slide (using APA citation and reference style) to the Dropbox.

Write a 1,050-word report on American Express , following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives
• Strategy Formulation.
• Indicate the markets that the company will pursue.
• Specify the unique value the company will offer in the selected markets.
• Discuss the resources and capabilities that are required.
• Analyze how the company will capture value and sustain competitive advantage over time.
• Business Management Strategy
• Consider Cost and Differentiation Advantages.
• Describe the Corporate Strategy.
• Investigate Vertical Integration.
• Describe Strategic Alliances.
• Detail the Company Competitive Advantage.
• Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

Fictions: The Yellow Wallpaper, A Rose For Emily

Topics:

Compare and contrast two women from the short stories we have read.

Compare depression and their significances to the characters in three of the stories we have read.

Prove how the “Wallpaper” made the Lady go insane or free her.

Prove how the men (in at least two stories) made a major impact on the end results of the story.

Compare and contrast the plot developments in at least two of the stories to prove how the reader should have foretold the endings.

Compare at least two authors and their backgrounds to prove how their lives impacted the works they created. You must also cite the works and use information from the works as well as the autobiographical information about the authors.

Essay Requirement:

Construct a well-written five paragraph essay, 500 words minimum. The essay should include the specifics from one of the topics above, have MLA formatting, have a correct works cited page, include all sentence patterns that were discussed in class, and have a sound thesis which was proven with the three points presented in the essay. Each body paragraph should have at least two citations from the works suggested in the essay. The introduction must have the authors and the works listed, the thesis should be a concise statement and should not list the specifics to be stated in the paper, and the thesis should be the last sentence of the introduction.

This is a persona for a marketing report of Babylove, one of the fabled nappies brand. It needs to create both a persona form and picture for this report. The example picture (contains the question and requirements) and form example are in the enclosure, and the answer are also given. However, some of the answers are similar, so they need to be paraphrased and reclassified for both form and picture. Also the character figure’s description is given in the answers and it needs an proper avatar or photos to show the figure.