Rayners College London Strategic Alliances Innovative Technology Response

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I think Strategic Alliances is interesting to discuss after doing the readings. Apple and Master Card had a strategic alliance that benefited both companies. Apple is known for its prestige with innovative technology. Master Card is known as a credit card provider and technically it’s second after Visa. Its value is its name prestige and its experience in credit transaction processing. This alliance gives Master Card the perk of being the first to officially offer Apple pay, and the fact that they have a large number of consumers. It’s just how way back when AT&T was the first to offer contract plans for the iPhones. I even remember back in 2014 when I tried Apple Pay technology when it first released. It’s just wireless contact payment, and it can be convenient. On the other hand, Apple benefits because they gain credibility in the credit processing area, so it adds value to the company. When Apple released Apply Pay, of course the initial release is not perfect, and it has bugs and issues. They benefit because they get to hone their skills in this area. Another example of strategic alliance is between Macy’s and Google. If you go to Macys.com and search for an item, then it’ll let you know all the local stores that carry that item. This psychological tactic is for consumers to actually want to go to the store immediately, and while they’re there they might also shop for other items. Macy’s benefit from this because consumers are more likely to shop at Macy’s then go somewhere else if there is no nearby location. Google benefits from this because of more advertisements. Lastly, after reading the case about JCB in India from the book it just seems like it was the best decision for JCB to keep its competitive edge on top regardless of the strategic alliance. It was cold, but they became more successful because of taking advantage of the change in laws, protecting their intellectual property, and making that cold decision. Their intellectual property was the most valuable, and even back then they knew it. In conclusion it just says that even though strategic alliances happen for the benefit of both companies. There are going be times where one side has more of an advantage than then other. Does it mean that the collaboration or strategic alliance is exclusive? No, it doesn’t seem like it because it’s business.

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