Product Case study for Ford

/in /by

(7-8 pg) include graphs and charts

  • The Product
    1. What good and/or service does the organization offer?

https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html

https://www.reuters.com/finance/stocks/company-profile/F.N

    1. What consumer need does the product solve?

https://corporate.ford.com/microsites/sustainability-report-2017-18/customers-products/index.html

https://media.ford.com/content/fordmedia/fna/us/en/news/2016/01/11/fordpass.html

    1. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

https://www.marketing91.com/marketing-mix-of-ford-motor-company-ford-marketing-mix/

http://panmore.com/ford-motor-company-marketing-mix-4ps-analysis

    1. What competitive advantage does the marketing strategy offer?

http://panmore.com/ford-motor-company-generic-intensive-growth-strategies