Northeastern University Forta Furniture Case Study

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Case Study Questions

  1. Does Forta need to expand internationally?
  2. What are the reasons for and against waiting to expand into Western Europe?
  3. What should Marita Petrescu do? Which brand is better suited for which market, and should entry be based on private label or branded products?

Note: Your answers should be around 1000 words.

Submit your MS Word document using the Turnitin dropbox located in the Assignments area of the course.