MKT 500 Marketing Management Week 7 Discussion 1

Pricing Products – Watch the video Linking Marketing and Pricing Strategy and answer the following questions:

Question One

  • After watching the pricing video, refer back to the Are You Sitting on a Million Dollar Idea? video from Week 6. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of the new product.

Question Two

  • Provide a rationale for your response.

Question Three

  • Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability.
  • Upload a short (one- to two-minute) video using Kaltura to share your ideas. Note: You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.

    • Chapter Readings: A Framework for Marketing Management
      • Chapter 11: Developing Pricing Strategies and Programs
      • Chapter 12: Designing and Managing Integrated Marketing Channels
      • Chapter 13: Managing Retailing, Wholesaling, and Logistics

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