What types of business, products or services might be best suited for your neighborhood, based on these results
One type of subculture is place-based or geo-demographic. One tool often used by marketers to assess geo-demography is Nielson’s PRIZM system. For this discussion, go to the PRIZM Zip code look-up page. Type in your zip code and examine the results. Does this look accurate for your community? Why or why not? What insights could […]