Yahoo! Marissa Mayer’s challenge – case analysis

Your Case Analysis Project

The Case Analysis Project is an important one, both in terms of the learning experience in this class and in terms of the effect on your grade. The purpose of this paper is to collect the project descriptions, requirements, and grading criteria for the Case Analysis Project and to include recommendations to help you successfully complete the project as efficiently and satisfyingly as possible.

Here is the project description

Excerpted from the syllabus:

Project Overview

For this project, you will analyze a business case, Yahoo! Inc.: Marissa Mayer’s Challenge, and make recommendations based on the outcome of your analysis. The goal is to demonstrate strategic critical thinking skills when analyzing a business scenario, taking all factors into account, and recommend a strategy to move that company forward. Your analysis and recommendations should flow together, providing your readers with a clear picture of the issues at hand and leading them to the logical conclusion of your strategic recommendations. Your case analysis should be designed for an audience of working adults who are seeking to improve their understanding of your chosen topic.

Case Topic

“Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,” (page 30-1 to 30-12). In preparation for your case analysis, As you develop your analysis and recommendations, use the tools provided in your text to guide you.

Project Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Content and flow: In your final submission, be sure that the:

Structure is evident, understandable, and appropriate.

Main and supporting points are easily identifiable, plausible, and clear.

Paper employs a minimum of four reputable sources to support main points.

Logic is identifiable, reasonable, and sound.

Paper includes at least two charts, graphs, or visual aids to support your points.

Transitions from point to point are excellent and paragraphs support solid topic sentences.

Number of pages: Your final paper must be 6–8 pages, excluding the title page and reference list.

File format: Be sure to submit your paper in Microsoft Word format.

Style and formatting: Use proper APA sixth edition style to cite and reference your sources. Also follow APA formatting guidelines for the layout of your paper. Refer to the Capella Online Writing Center’s APA sixth edition style and formatting module on iGuide for more information.


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