Westcliff University Marketing Strategy and Consumer Behavior Discussion

Using your textbook, LIRN-based research, and the Internet, World Bank website (www.worldbank.org), International Monetary Fund (IMF) and other available sources research about some successful companies and provide with some examples from developed and some developing countries to compare.

Please apply the learning outcomes for the week/course and lecture concepts to prepare a four to six-page report that describes a marketing strategy and consumer behavior and explains about the productivity, proactivity reinvention. On your paper you have to cover the following questions:

  • How companies can produce new and better products into the market?
  • How and why do you think products acquire meaning to consumers?
  • Can you see any potential negative consequences to marketing attempts to encourage purchases of products consumers don’t need?
  • Do marketers create needs?

This paper needs to include how useful is your analysis in terms of helping you understand productivity, proactivity reinvention as part of marketing strategy and consumer behavior.

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