- Compilation of the key external and internal strategic factors (SWOT) – this can be a
chart that summarizes your findings from the external (assignment # 1) and internal
analyses (assignment # 2)
GENERIC STRATEGY (answers the questions – Where are we heading? Where would we
like to be?)
- What generic strategy does your company employ? Support your choice with evidence
from the company’s organizational and strategic activities.
DISCUSSION & RECOMMENDATIONS (answers the questions – Are we on course? How
do we get there?)
- Using your SWOT analysis, the company’s current generic strategy and the strategic
objectives from Assignment # 1:
- Should the company stay the course and stick with their current strategy and
- Should they adopt a new course and if so what should it be (recommend a new
strategic objectives (is so, why)
generic strategy and new strategic objectives).
Note: You must support your discussion and recommendations with evidence from your external and internal analyses.
This assignment should be no more than 3-5 pages in length not including appendices
cover page, etc. It should be single-spaced in business report style and use APA format
for in-text citations and referencing.