Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs
Company:UPS (United Parcel Service)
- Your Role | Information Systems Consultant
- Target | Company’s existing CRM system
- Your Format | 3 page Research Paper Draft
- Your Topic | Outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.
Taking on the role of Information Systems Consultant, analyze a company’s existing CRM system from available public information. Try to touch on each of the topics covered throughout this course to help outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.)
This assignment presents some challenges, in that you have limited information about the inner workings of their systems — do your best to piece together information from your experience with their service(s), their website, and articles written about their service(s). You can make simple, obvious assumptions about how things operate, but try to focus on the publicly available information as much as possible (and cite sources). Share your own tips and ideas for this project with your Group members using Group Announcements and Group Discussions.
Real business where the leaders often only have time to focus on the summary analysis (your presentation) that you derive from your detailed analysis (your paper). Please remember to make presentations concise, clear, and engaging.
· APA format -double-spaced, with references