Presentation: Marketing Channel Analysis on Burlington Coat Factory

Using the product you chose for your discussion, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.

Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed.

Rubric Name: MKT 113 Marketing Channel Analysis Presentation Guidelines and Rubric

Proficient

Needs Improvement

Not Evident







Marketing Strategy Description


20 points









Describes company’s marketing strategy, providing specific examples to support the strategy




15 points









Describes the marketing strategy; however, does not provide any supporting content




0 points









Does not describe marketing strategy







First Channel Analysis


20 points









Analyzes the market channel used, providing specific examples of its effectiveness




15 points









Describes the market channel used, but does not provide specific examples




0 points









Does not describe market channel used







Second Channel Analysis


20 points









Analyzes the market channel used, providing specific examples of its effectiveness




15 points









Describes the market channel used, but does not provide specific examples




0 points









Does not describe the market channel being used







Third Channel Analysis


20 points









Analyzes the market channel used, providing specific examples of its effectiveness




15 points









Describes the market channel used, but does not provide specific examples




0 points









Does not describe the market channel being used







Articulation of Response


20 points









Submission has no major errors related to grammar, spelling, syntax, or organization




15 points









Submission has major errors related to grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas




0 points









Submission has critical errors related to grammar, spelling, syntax, or organization that prevent understanding of ideas









My discussion
on Burlington Coat Factory which this is what the PowerPoint should be on










In this weeks discussion I would like to share my in store marketing experience about my experience at Burlington Coat Factory. I can recall going into Burlington trying to purchase a winter coat for myself and a friend, they had a good promotion in the store that day buy one and get the other one half price the problem was that the coats was very expensive and I did not have that kind of money to spend on the coats. As I was standing looking at the prices, one of the in store cashiers came up to me and said that in a few weeks they will be having a Markdown on the buy one get the other half price. She stated that as the Winter Season ends the coats go on sale with very cheap prices for good name brand leather coats, you know everybody loves to get something for less so I decided to actually wait until the coats was at the markdown price and I went back a few weeks later and was actually able to purchase 4 coats instead of two. That was a great in store marketing experience for me.






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