Post-It Notes – A Case History in Innovation

Read pages 67 and 68 in your textbook about 3-M and their approach to innovation.

Research one of 3M’s innovations.

Write a two page paper in which you respond to the following questions:

  • How did the creative thinking process work in the development of this product? Describe what took place in each of the four steps.
  • Analyze what type of innovation this was—invention, extension, duplication, or synthesis. What characteristics of the innovation have led you to this conclusion?
  • Explain which of the sources of innovative ideas discussed in this week’s reading help account for this product’s success and why?

Include a minimum of two sources, which may consist of readings from the University Library, your text, or other selections.

“Get 15% discount on your first 3 orders with us”
Use the following coupon
FIRST15

Order Now