The task requires to undertake some preliminary research and choose an existing brand, product, cause, event or organisation that would benefit from a new or refreshed IMC campaign. Then, write a background/creative brief. The product we choose is Microsoft X-Box One. Please read the guide and write the paper based on the IMC template. you only need to work on the problem 1~6 in Creative Brief part (as I marked in yellow). Please follow all the requirements and write the paper in APA format. Make sure no copy and list all the work cited, please. There is also a Rubric in the file I uploaded to make sure catching the points. Thank you so much.
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