Paper on Public Relations / Texts Reports

A. Essay on Public Relations- 0ne page

Essay Rubric

I.Introduction (10=meets criteria; 7=meets most of the criteria; 5=does not meet criteria)

-Topic sentence announces the author’s viewpoint and sentences preview what the paper.

II.Body (10=meets criteria; 7=meets most of the criteria; 5=does not meet criteria)

-Paragraphs support the viewpoint expressed in the topic sentence.

III. Conclusion (10=meets criteria; 7=meets most of the criteria; 5=does not meet criteria)

-Closing paragraph summarizes the meaning or perspective of the essay or article.

IV. Overall Writing Style, Mechanics & Quality (10=meets criteria; 7=meets most of the criteria; 5=does not meet criteria)

-Writing follows class instructions (typed, 12 pt. times new roman, double-spaced, title centered); and the writing follows grammatically correct English, proper word choice, good sentence and paragraph construction, and there are no spelling errors.

B. Chapter 1-Institutional Pressures

Chapter 2-Truthtelling

Text reports- single space – briefly write about how they relate to your life (short paragraph reflections of textbook ) book- Media Ethics cases and moral reasoning tenth edition by Clifford G. Christians

Rubric a) introduction your perception of the entire chapter b) discuss the themes you like in the chapter c) conclusion

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