Optional Paper

In general, the mission of corporate America is to enrich its stockholders, not be a catalyst for social change. How then does one account for such things as this

Cambell’s soup ad (Links to an external site.)Links to an external site.or more recently,theWe Believe ad from Gillette (Links to an external site.)Links to an external site.How might these ads, and their reception, be a comment on contemporary society? In what ways has the internet changed advertising and consumer response?

Please make sure that you provide your thoughts on the topic and prompts, rather than summarizing the ads. While you are required to quote from one of the course articles, this is in support of your views.

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