MBA603 Independence University Internet for Associations Relevant to Marketing

A. search the Internet for associations relevant to marketing. After you have completed your research:

a.Report on associations, a short paragraph about five different associations

b.Pick one that is particularly interesting to you

c.How is this organization a potential resource to you?

B. Conduct a journal search for five journals related to marketing. These are journals, not journal articles. Examples of journals would include Journal of Market Research, Journal of Marketing, Journal of Consumer Marketing, International Journal of Research in Marketing, and other journals that you will find in your journal search.

a.Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing.

b.In your paper, identify most relevant journal to you and describe why.

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