Marketing – The Business Environment

You will only post once for a grade in the Journal. Post a minimum of 200 words, but make sure it is an original post concerning the following:

Topic: The Business Environment

Bethlehem Steel was one of the biggest and most successful steel companies of all time. They made the steel that built bridges and buildings all throughout America. Nevertheless, they ran into problems. Search for a video, using the search terms, “Bethlehem Steel, America”.

Checklist:

  • How could Bethlehem Steel avoid these problems using the marketing concepts you have learned up to this point in the course?
  • Discuss what made them successful using the marketing concepts you have learned up to this point of the course.

Unit 5 Journal Rubric

Item

Points

Content responds to checklist items and meets requirements

10

Delivery (Well-written and within word count)

5

TOTAL

15

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