For your presentation, you will use your analysis of your selected brand to create a digital marketing presentation that communicates the brand’s message and suggests improvements. This presentation is a representation of you as a professional. With that in mind, be sure that you are creating this presentation in a way that displays professionalism. Elements on each slide should be chosen strategically and purposefully. Specifically, the following critical elements must be addressed: I. Presentation A. Develop a slide that presents an overview of the brand and marketing campaign. Support your slide with speaker notes or audio. B. Develop a slide that presents an overview of the evaluation you conducted of the brand’s digital strategies. Support your slide with speaker notes or audio. C. Develop a series of slides, using real-world examples or images of your own, that describe the digital campaigns (social media, online, and mobile) you are proposing the brand should create. Support your slides with speaker notes or audio. D. Develop a slide that presents an overview of the marketing research used to inform your proposed digital campaigns. E. Develop a slide that presents an overview of legal and ethical concerns that must be addressed prior to launching your campaign.
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