Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Continue and revise the previous paper to address the following in your plan: This has been the same company and scenario that has been used in the first two assignments.
- Describe your business scenario.
- Explain secondary market research concerning and applied to the selected scenario.
- Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
- Develop at least one data collection instrument to address your market research scenario.
- Recommend sampling procedures for the implementation of the instruments.
- Create figures and tables to demonstrate marketing information.
- Develop a timeline for implementation
- Create an Executive Summary to place at the beginning of the plan.
Format your paper consistent with APA guidelines.