The foundation of Nike’s global sports apparel dominance lies in the company’s continual ability to outcompete rivals by aligning its superior design, innovation, and marketing capabilities with outsourced manufacturing. Such a strategy necessitates a complex marriage of innovative product designs with fresh marketing techniques and a global chain of suppliers and manufacturers.
Explore Nike’s most recent strategic management changes (NIKE, Inc. Announces Management Changes in Retail and Women’s Business).You can visit Nike’s corporate website for more in-depth information: http://about.nike.com/.
After you have reviewed each of these resources, develop responses to the following questions:
- How well do these management changes reflect the company’s focus on innovative design and marketing strategies?
- Has the company’s relentless focus on apparel innovation affected its supply chain management?
- Do these changes—or Nike’s strategy, more broadly—reflect the company’s ubiquitous Swoosh logo and “Just Do It” slogan? Why or why not?