IAU University Brand Image and Channel Image Consistency

APA SYLE AND at least 2 rescorces

1. Some marketers feel that the image of the particular channel in which they sell their products does not matter–all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images–such as a retail store–can be critical and must be consistent with the image of the product.

2. Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image.

3. Submit in essay form

Assignment requires 2 – 3 pages responding to the above questions including an introduction and conclusion.

Also add a title and references page in APA format.

For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.

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