I have homework project

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See the Requirements.

Marketing Plan Grading Rubric

Possible Points

Team Points

.5

Format followed. Sections are the recommended length – not too much, not too little. Margins 1″. Single-spaced.

.5

All sections included: Cover Page, Executive Summary, Table of Contents, Business Challenge, Market, Strategy, Budget, Conclusion

Subsections to Market Section fully supported and included:

1

Customers

1

Company analysis

1

Collaborators

1.

Competitors

1.

Business Climate

1

SWOT Analysis Chart

.5

Bulleted Objectives and Issues

.5

Value Proposition

Subsections to Market Strategy fully supported and included robust details and references to marketing terms.

1

The Strategy

1

The Offering

1.

Marketing Research

1

Marketing Organization

2.

Product Strategy

2.

Price Strategy

2.

Marketing Communications Strategy

2.

Distribution Strategy

20

Total Points Possible

see the file .