further explore attitudes and attitude change.

Lesson 7

In this week’s Lesson you will further explore attitudes and attitude change.

On-ground: when you arrive to class, please be prepared for a lecture and class discussion of the definitions, concepts, and theories of attitude, bias, formation and persuasion.

Online: choose one scholarly psychological article from Together: The Science of Social Psychology and familiarize yourself with the definitions, concepts, and theories of attitude, bias, formation and persuasion.

On-ground: in small groups research the relationship between attitudes and racism or sexism (choose one).

Online: research the relationship between attitudes and racism or sexism (choose one).

From the information you learned from your text, personal research, and class lecture, formulate your own working definitions of attitude, bias, and persuasion.

Read the following articles on Gender Attitudes/Sexism (Parts 1 & 2), and Racism.

Watch the following short Ted Talk videos:

Based on Activities 1-5, write a 500-800 word persuasive paper that seeks to change the negative attitudes and stereotypes of someone you know regarding gender or race. Use the principles you just learned about persuasion to help you formulate your argument.

Your paper should include:

  • a statement of the problem (the prevalence and ill effects of either sexism or racism)
  • how attitudes and persuasion relate to gender inequality or racial inequality
  • why an attitude change is needed, and a persuasive conclusion.

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