Develop and write a comprehensive marketing and communication plan for your fictitious health care organization.

Develop and write a comprehensive marketing and communication plan for your fictitious health care organization.

Only Part 1 is needed righ now and plus review the rubic to make sure that you are addressing each component.

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

Health Care Organization Profile
Communication Plan
Marketing Plan
Community Collaboration Plan
Part 1, “Health Care Organization Profile,” should include the following components:

Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
Mission, vision, and goals
Bed number
Type of services provided
Volumes
Quality indicators
Financial performance indicators
Human resource challenges
Diversity issues
Community population statistics


 

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