Minimum of 1200 word count with APA format and 3 references and in text citations. One is the book which will be uploaded. The case study this is referencing is on page 282 and the case study must be used, cited, and referenced. 5 questions each must have their own reference and citations.
Crandall, W, Parnell, J. & Spillan, J. (2013). Crisis Management Leading in the New Strategy Landscape. Thousand Oaks, CA: Savant Learning Systems. Retrieved from https://www.betheluniversityonline.net
1. In a narrative format, summarize the key facts and issues of the case.
2. Update the information in the case by researching it on the Internet. Focus your response on the specific issues in the case.
3. What steps should Fonterra have taken to prevent the crisis? Why?
4. What is the responsibility of a company, such as Fonterra or BP, in controlling the actions of suppliers and sub-contractors?
Assume that you are the Chief Ethics Officer for Fonterra. How do you rebuild the trust and reputation of the company?