Chapter 9 Advanced Analytics Theory and Methods Text Analysis Discussion

For this assignment, please provide responses to the following items:

(a) What is the value of performing text analysis? How do companies benefit from this exercise?

(b) What are three challenges to performing text analysis?

(c) In your own words, discuss the text analysis steps (i.e., parsing, search and retrieval, and text mining).

(d) What are three major takeaways from this assignment?

Your assignment should include at least five (5) reputable sources, written in APA Style, and 500-to-650-words.

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