Capstone Project Description:
Now that we know your brand’s target market and the perceptions they have, it is time to create a
personality profile of your “perfect customer”.
Using what you’ve created in Parts 1 & 2, create a buyer persona of your target customer. A buyer
persona is a detailed description of a fictional person who is your ideal customer. Here is a great article
that describes personas:
Create a buyer persona (minimum 150 words) for your brand. Have fun and be creative. Here are some
examples that will get your ideas flowing: