Chapter 3 Buyer and Business Persona

Personal Profiling

Capstone Project Description:

Now that we know your brand’s target market and the perceptions they have, it is time to create a

personality profile of your “perfect customer”.

Using what you’ve created in Parts 1 & 2, create a buyer persona of your target customer. A buyer

persona is a detailed description of a fictional person who is your ideal customer. Here is a great article

that describes personas:…

Create a buyer persona (minimum 150 words) for your brand. Have fun and be creative. Here are some

examples that will get your ideas flowing:


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